Barbie Pop-up
In collaboration with Barbie The Movie and Mattel, this Summer 2023 pop-up brought Barbie’s dream house to life, creating an immersive wonderland. Completed with a $120K budget, this project was live from June–August 2023.
BLOOMINGDALE’S 59TH STREET
DESIGN RENDERINGS
“MOJO DOJO CASA HOUSE” REBRAND
After majority of product sell through, part of this pop-up was transformed to sell men’s product in order to align with the plot of the Barbie movie.
SMALL SCALE STRATEGIES FOR SELECT STORES