AQUA x The White Lotus Collaboration
AQUA, a Bloomingdale’s owned brand, rotates seasonal collaborations on a six week schedule. These renderings represent the visual strategy for the Spring 25 AQUA x The White Lotus collaboration. A $25k budget was allocated for an all door package. The equipment was tiered based on Bloomingdale’s stores’ AQUA sales.
EQUIPMENT AND DISTRIBUTION BY STORE
INSPIRATION