AQUA Boho Collection
AQUA, a Bloomingdale’s owned brand, has seasonal collaborations that rotate on a six week schedule. These renderings represent the visual strategy for the Spring 25 AQUA Boho Collection. A $25k budget was allocated for an all door package. The equipment was tiered based on Bloomingdale’s stores AQUA sales.
A DOOR VISUAL PACKAGE
BLOOMINGDALE’S 59TH STREET VISUAL PACKAGE
B DOOR VISUAL PACKAGE
OUTPOST
An outpost is placed at a main entrance or high traffic area to bring attention and direct customers to the collection.
EQUIPMENT DISTRIBUTION BY STORE
INSPIRATION